Articles - Networking
Make the Most of Networking Events
Do you do all of your networking online? Social media interactions can be valuable, but meeting people face-to-face will always be important.
It’s Who You Know
Have you heard of six degrees of separation? It is a theory that any two randomly-selected people in the world can connect with six or fewer intermediaries. That means there are only six people (or fewer) between you and anyone you want or need to meet.
Creating Customer Communities
Do you serve a group of customers who could benefit from getting to know each other? Could you also benefit from bringing them together?
Making Networking Work
Networking is one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively.
Concentric Marketing
Most small businesses do not have the resources to launch a large national marketing and advertising campaign. However, you can grow your business in stages to ultimately reach a large national or international market. I think of it as “concentric marketing.”
Be a Joiner
Belonging to professional associations, networking groups and chambers of commerce can increase your visibility and help you find customers. Choose one or more organizations appropriate to your business, then make the most of membership.
Hello, My Name Is . . .
Your name tag can tell the people you meet much more about you than just your name.
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