Articles - Pricing
The Value of Free
Do you offer gifts or bonuses to customers and potential customers? While everyone likes getting things without paying for them, bonuses mean more when customers realize the value of the thing they got at no cost.
When to Raise Your Prices
Setting prices is one of the hardest things for most small businesses and solo practitioners to do. How much is enough and how much is too much?
The Psychology of Pricing
The prices you charge are part of your marketing identity. Do you have the lowest prices in town, or are your products seen as high-priced and high-value?
Successfully Charge More Than Your Competitors
You can charge higher prices than your competitors--and have customers happy to pay those higher prices.
The Right Price for Your Services
Having the lowest price is not necessarily the way to get more business.
Raising Prices
How can you get your customers to accept a price increase, or even use a price increase to get new customers?
Time Is Money–to Your Customers and to You
Will your customers spend more money if it saves them time?
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