Articles - Marketing
Pitching by Telephone
A well-crafted telephone pitch can get you appointments with decision makers, repeat business, media attention and more. All it takes is a little preparation, some practice, and the discipline to make the calls.
Put Your Business on the Map with Google Maps
Do Google search for a type of local business (e.g., “Houston chiropractor”) and you will see Google Maps listings at the top of the search results. So how can you make sure your business shows up there? It’s easier than you might think and the best part is that it’s free!
Asking the Right Questions
Elmer Wheeler did years of research into the words and phrases that trigger buying decisions. His books, long out of print, teach about selling techniques that still work today. Here is just one of them.
Karma Marketing
Being good to people is good karma and, according to John Fischer of StickerGiant.com, it’s also good marketing.
Easy Publicity Tips
Publicity is a powerful way to build awareness of your business and get customers to call you. Here are some basics about getting free publicity.
A Green Marketing Primer: The DON’Ts of Selling Green
This is a guest post from green marketing consultant Anne Michelsen. Part one of this article, The DO’s of Selling Green, appeared yesterday.
A Green Marketing Primer: The DO’s of Selling Green
This is a guest post from green marketing consultant Anne Michelsen.
Get More Subscribers to Your Email Newsletter
You have probably heard that “the money is in the list.” That means that the subscribers to your email newsletter can be a source of profits for your business. After all, these are people who want to hear from you, and have invited you in to their email inboxes. They will be more likely to buy from you than a random visitor who happens to land on your website.
Honing Your Competitive Edge
What does your business offer that sets you apart from your competition? That is your competitive edge.
Calling Customers to Action
If you find that your marketing and sales efforts don’t achieve the results you expected, perhaps you are missing one of the most important elements--the call to action.
Face Slapping the Fishies Will Get You Results
This is a guest post from Thomas George.
When creating copy, or blog posts or any content you want to grab attention with, you must write as though your audience are as smart as fish. This was the first thing I learnt.
Web Content Writing Tips
This is a guest post from Elizabeth McGee,the owner and editor of Homenotion.com.
Writing content for the web isn’t like writing for most other publications, your web content has to grab the reader’s attention and get specific results.
Get New Clients in the New Year
Every January, we resolve to lose weight, quit procrastinating, stop smoking, save money and generally improve ourselves in many ways. In addition to personal improvement, have you thought about what you will do to grow your business? This is a great time to create a strategy to attract your ideal clients.
How To Create an E-book To Promote Your Business
This is a guest post from Chuggin McCoffee of TheCoffeeBump.com about using an ebook giveaway to attract customers.
5 Tips for Getting Clients and Building Business
This is a guest post from small business coach Jennifer Davey on the five best strategies to get new clients.
Quick Ways to Generate Business
You should think of marketing as something you do every day, every week, every month, for as long as you are in business. However, there are some things you can do to bring quick results.
Turning Cold Calls to Warm Calls
Making a phone call is inexpensive or free, and it can be a great way to get customers. Use these tips to warm up a cold call and increase your success.
Taking No for an Answer
Although it is hard not be discouraged by a negative answer, there are some things you can do to change your mindset and take some of the sting out of hearing no.
Make It Easy to Contact You
Is it easy for customers to find you when they want to buy? Make sure it is with these tips.
Creating Urgency
Do you get frustrated when you believe you are close to making a sale, and the customer says, “Maybe later”? It may be that customer’s way of saying no, or it may be that they didn’t feel urgency to buy right now.
It’s Not How Much it Costs…
Do you think that you “can’t afford” to market? Unless you are turning away business, you can not afford not to market.
Pictures Worth a Thousand Words
The famous saying that a picture is worth a thousand words means that pictures provide a way to get a point across quickly and easily. Use them in your marketing to get attention and gain credibility.
Are You Over-Designed?
Does the design of your website or printed materials get in the way of your message?
Should You Sell Fear?
People respond to many different motivators, and one of them is fear. Will frightening potential customers be good for your business, or will it turn them off?
The Psychology of Pricing
The prices you charge are part of your marketing identity. Do you have the lowest prices in town, or are your products seen as high-priced and high-value?
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