Articles - Marketing
Online Press Releases
The traditional way of distributing press releases is to get contact information for the media and mail, fax or e-mail press releases to them. That can still work, but there is now another option: online press release distribution.
Using Surveys to Learn About Your Customers
Surveys can be useful to find out what your customers are thinking and how you can better serve them. To conduct a meaningful survey, you need at least three things:
Pssst . . . Pass It On (Viral Marketing)
Have you heard of “viral marketing”? It means creating something that customers want to pass along. Here is how to put viral marketing to work for you.
Get Others to Promote You in Writing
When you contribute content to someone else’s book, you build your credibility and get exposure to a brand new audience. Here is how to do it.
Automatic Research
Want to know what is being said about you, your company, or the competition? Or just keep up with trends and developments in your industry? There is an easy and no-cost way to have news sent to your e-mail inbox.
Turning Customers Away
It happened again, just the other day. Someone called, ready to order a product from me--and I talked her out of it. Does that sound crazy to you? Maybe it is, but I think it is a good business practice, and it is the honest and ethical thing to do in some circumstances.
15-Minute Marketing
Do you think you don’t have enough time to market? Here’s a solution that can help you get started on marketing, or any other task you’ve been putting off.
Enough About You - Let’s Talk About Me
Many people tell me that they have trouble talking to others about their businesses. But many other people have the problem of not knowing when to stop. We’re probably all guilty of this now and then--I know I catch myself sometimes--but if it’s a habit it is costing you customers. Telling too much can take several forms.
Finding New Markets
Are you looking for a larger share of the market? Instead of fighting with your competitors over the same group of customers, why not look for brand new markets your competitors haven’t yet discovered?
Promote Your Customers
If you want to attract new customers while building greater loyalty among your current customers, include your customers in your marketing and promotions.
Wow! Is that ME!?! Creating a Powerful One-Page Bio
A bio sheet is a one page description of who you are--your background and achievements. You may include it in your media kit, in proposals to clients, and anywhere you want to establish your credibility and expert reputation.
Free Trial!
Asking customers for a small commitment can end a cycle of “maybes” and get you to “yes.” One way to encourage customers to say yes is to offer a free trial.
How to Be Newsworthy
Your business doesn’t have to be glamorous or high tech to make the news. No matter what kind of business you are in, the hooks here can make you newsworthy.
Get Sponsored
Your business may be approached as a possible sponsor for community sports teams, television or radio broadcasts, trade shows, and other events, but have you ever thought of seeking sponsors for your small business?
Market Research: Do-it-Yourself Focus Groups
Focus groups assemble several people who are current customers or members of a target market to give their opinions about current or planned products, advertising campaigns and more. One way to conduct a do-it-yourself focus group is to create a customer advisory board.
Turning a Negative Into a Positive
Do you get hung up on something you see as a shortcoming of your business? What you believe is a negative can actually be a positive to your customers.
Find New Customers, But Keep the Old
Most marketing efforts are aimed at getting new customers. What are you doing to keep the customers you already have?
Publicity Tips to Get Your Story in the Media
How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Timely PR
Publicity isn’t guaranteed. You can send several press releases and get few results. But one well-placed, well-timed release can result in thousands of dollars in new business.
Marketing in Your Sleep
My favorite way to market is to do something once that keeps marketing for me again and again. It is like sending sales reps out to work for you--but in many cases, you can get these sales reps to work for you at no cost. Here are some ideas to get you started.
The 10-Second Brag™ and How to Use it To Get More Customers
What do you say when someone asks, “So, what do you do?”
Seven Simple Ways to Use Your Business Cards
Business cards are an inexpensive marketing tool, but they are only useful when they are out of your hands and into the hands of others.
Say the Secret Word and Win Customers
There are words that excite customers, draw them into your message, and cause them to buy. Using these powerful words in your marketing communications, especially in headlines, can increase the response you receive to advertising, direct mail campaigns, e-mail and Web offers and anywhere you use the written word to communicate with potential buyers.
Viral Marketing Made Easy
Viral marketing simply means using a marketing strategy that is designed to encourage people to pass along your marketing message.
Winning Customers with Credibility
How do customers decide which merchant to buy from? Credibility and reputation make the difference.
Article Categories
|
|
|
|
|
|
|
|
|
|
|
|
Article Categories
