Articles - Marketing
Raising Prices
How can you get your customers to accept a price increase, or even use a price increase to get new customers?
Tracking Your Customers
Do you know where your customers come from and how they find you? Here is how to learn.
Too Many Choices
A confused mind does not buy, and offering customers too many choices can cost you sales.
Create a Business Card Site
Help people find all of the places you are online by creating a business card site.
Hello, My Name Is . . .
Your name tag can tell the people you meet much more about you than just your name.
Marketing is Free
Some of your best marketing results can come from free marketing techniques.
Business Card Check-Up
Business cards are inexpensive and effective marketing tools. Here is what yours should be doing for you . . .
Build Credibility With Customer Testimonials
Use these tips to encourage customers to give you testimonials, then to get the greatest benefit from those testimonials.
Making Time for Marketing
Take a few simple steps to make time for growing your business.
Will Speak for Food
Nothing says “expert” like standing at the front of the room, giving a speech. And it is easier than you may think. Here is how to start building your business with public speaking---even if you think you could never give a speech.
Making a “Big” Impression
You do not need to be a big business to make a strong impression. Learn the simple ways any small business can make a big impression.
Time Is Money–to Your Customers and to You
Will your customers spend more money if it saves them time?
100% of Nothing
What would it be worth to you to receive a steady stream of new customers with little or no effort on your part? Would you be willing to pay 10% of the revenue they generate? 20%? 50%? Or do you believe that you can’t afford to pay anything?
Build Credibility
How can you prove to clients that you are the expert so they will choose to do business with you? Ask yourself what is important to the clients you have, and to the clients you wish to attract. What results do they want from you? Now, how can you demonstrate to them that you can provide those results?
Selling Without Selling
One of the obstacles I faced when starting my own business more than 10 years ago was that I hated to sell--here’s how I overcame that problem and created a successful business.
Getting Customers By the Book - Why You Should Publish a Book
While anyone can benefit from publishing a book, it is of special value to entrepreneurs, professionals, consultants, coaches and other independent business owners. You may think that writing a book entails a lot of work for an uncertain payoff. In fact, it’s easier than you think. And once you have your finished book in hand, you will be looking at the key to a marketing bonanza!
Seven Simple Ways to Use Your Business Cards
Business cards are an inexpensive marketing tool, but they are only useful when they are out of your hands and into the hands of others. Here are seven tips to help you get the most from your business cards.
Choosing Good Keywords
You may know that it is important to include keywords in the titles, headlines and copy on your Web pages. But how do you know which keywords to use?
Choose Your Customers Wisely
In my office, there is a sign that says, “Do not try to teach a pig to dance. It doesn’t work, and it annoys the pig.” That is a reminder to me that there are some customers that are not good for my business. Trying to work with them will be frustrating for both of us.
Who They Gonna Call?
Make sure you are ready for a potential customer asking for references by contacting several customers before you are asked to provide those references.
Business Radio Show and More
Looking for information that will help you with your business? Check out http://www.HoustonBusiness.com/ You do not have to be a Houston business to benefit from the resources there, including articles and interviews with business experts from the Houston Business Show.
Why Customers Won’t Buy Today (And What to Do About It)
You have made the presentation, you want to make the sale, but the customer is not quite ready to sign on the dotted line. In “Jump Start Your Marketing Brain,” (Brain Brew Books, 2004) Doug Hall says that a series of research studies identified eighty-one reasons why customers delay making a purchase decision. However, those eighty-one excuses can be summed up in five fundamental reasons.
Free Publicity for Your Events
Got an event that you want to promote? There are places online you can post your event for free.
Who Is Afraid of a Little Competition?
Do you get nervous at the idea of a competitor entering your market niche? Although it is understandable to be concerned about someone invading your territory, competition can be a good thing. Really.
Everyone is Doing It
Do you ever drive past a restaurant with a half-empty parking lot and instead choose a place with a one-hour wait? Have you ever gone to see a movie because it was number one at the box office last weekend? Do you own an iPod? One of the factors in your decisions may have been “social proof.”
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