Articles - Marketing
Advertising Specialties - Pencils and Note Pads and Magnets, Oh My!
Advertising specialties can put your name in front of prospective customers and keep it there. That way, your name will be on their minds and in front of their faces when they decide to buy. But if advertising specialties are not chosen with care, they won’t work the way you expect them to.
“How Am I Doing?”
Former New York City mayor Ed Koch was famous for asking, “How am I doing?” The question let his customers–the voters of New York–know that he was interested in their opinions, and that he valued their feedback. Do you regularly ask your customers how you are doing?
Marketing On Hold
What do your customers hear when they are put on hold?
Be in the Trade Publications Your Customers Read
Trade publications can get you free publicity where it really matters: where prospective customers will see it.
What’s Your Sign?
Good signage can make new customers aware of your business, and help those looking for you to easily find your location.
Be a Joiner
Belonging to professional associations, networking groups and chambers of commerce can increase your visibility and help you find customers. Choose one or more organizations appropriate to your business, then make the most of membership.
“But I Don’t Need to Market Any More”
Since you started your new marketing campaign, business is up. Customers are calling and sales are good. Time to cancel your advertising, stop making sales calls and tend to the business you have, right? Absolutely not! You have worked hard to create momentum, so do not let it slip away.
Postcard Marketing
An inexpensive and effective way to get your message out in the mail is with postcards.
Bartering for Customers
Many businesses have excess capacity, at least at some times, and would like to find a way to create value with the time or inventory they have available. Bartering can do that, as well as helping new customers to become aware of the business.
A Little Something Extra
We’ve all heard the expression, “under promise and over deliver.” It means that giving customers more than they expect is a way to increase satisfaction and loyalty.
Promote and Profit with Tip Sheets
What’s bigger than a business card, and smaller than a brochure? A tip sheet.
Market Yourself by Giving Testimonials
Getting testimonials from your customers can build your credibility and inspire customer trust. But there is also value in giving testimonials. When you are quoted, it puts your name in front of an audience and presents you as someone whose opinion should be trusted. You know, an expert!
The Power of the Personal Touch
Most customers appreciate a personal touch in their business dealings. Provide it, and they will love doing business with you.
A Sound of Your Own
You’ve got a business name and a slogan. Perhaps you have a logo and a color scheme that identifies you. But do you have a sound of your own?
Help Yourself by Helping a Good Cause
It is a good thing to assist community organizations, and it is worthwhile to do so for no other reason than it is the right thing to do. However, it is also possible for your business to do well while you are doing good.
Get High-Quality Testimonials
One of the most effective ways to get people who do not know you to do business with you is by sharing what the people who do know you–your current customers–have to say. If you do not have a collection of great customer testimonials, now is the time to start collecting them.
Meeting the Press
When being interviewed by media, it is tempting to do a ‘brain dump,’ and give them as much information as you can. This can backfire, though.
Finding the Right Words
Do you agonize over choosing just the right word for your letter, brochure, Web site, ad or other written materials? Words have meaning, and choosing the right words is important.
Your Car As a Billboard
Many of us spend a lot of time in our cars, so why not turn your vehicle into a rolling advertisement? There are several ways to do this.
Every Day’s a Holiday
You can create your own holiday to promote your business or your cause, or “just because.”
The Power of OPM
Using OPM - Other People’s Money - is a great way to pay for your advertising and marketing.
Keep Marketing During the Holidays
Although the holiday season is the busiest time of the year for most retailers, many other businesses find themselves with time on their hands.
Don’t Buy This Product!
Can you imagine telling customers not to buy your product? But don’t stop there. Give them reasons why they should buy from someone else instead of you.
Your Voice is Part of Your Marketing Image
What you say matters, but how you say it is at least as important.
Borrow Customers to Build Your Business
When you are looking for new customers go where they already are--someone else’s business.
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