Articles - Marketing
30 Free Conference Call Services
Conference calling services can be used to hold meetings when attendees are spread out all over the country or even around the world. They can also be used to host teleseminars, classes held over the telephone. There are many affordable conference calling services, but the most affordable are free! Here you will find 30 totally free conference call services.
Marketing with Checklists
People love step-by-step instructions. Checklists are a simple way to provide good instructions, and they may help you attract customers and make more money, too.
Reach Out and Teach Someone
Want to make money while you’re building your credibility and being exposed to hundreds of thousands of potential clients? Teach a class.
Come Up with Creative Names
Your business and product names are an important part of your business identity and marketing. Good names create an aura of exclusivity and entice clients by promising benefits. Good names market for you.
Dare to Be Different
Does your marketing look like everyone else’s? It may be that everyone markets that way because it works, but it is as least as likely that they are all trying to blend in. Why not set yourself apart from the crowd?
And the Award Goes To…
Everyone loves awards. Here is how you can use awards to get attention for your business.
Successfully Charge More Than Your Competitors
You can charge higher prices than your competitors--and have customers happy to pay those higher prices.
The Right Price for Your Services
Having the lowest price is not necessarily the way to get more business.
Put the Excitement Back in Your Business
Remember when you first started your business? You were excited and enthusiastic, and couldn’t wait to tell everyone you met about what you were doing.
Expanding Your Product Line
You do not have to find new customers to make more money. One way to increase revenues and profits is to increase the average amount of each sale you make to your customers.
How Likable Are You?
People buy from people they like. That seems obvious, doesn’t it? When people have a choice of where to take their business (as they usually do) they will choose to spend their money with the company or person that makes them feel good.
Overcoming Objections Before They are Raised
Overcoming customer objections is key to making sales. A good salesperson is prepared to handle customer objections as they arise. A great salesperson anticipates customer objections and defuses them even before they can be raised.
Selling Dreams
What are you really selling? When you sell dreams you attract customers who want to share the dream.
Image Products as a Profit Center
Professional sports teams make big money from licensed products. There are t-shirts, sweatshirts, jerseys and other apparel, along with cups, mugs, pennants, balls, dolls, and just about anything they can slap a label or a decal on.
Encourage Referrals
Referrals and word of mouth are both great ways to build your business. Do a great job, and you will find that customers and others suggest you to their friends and associates. However, there are also steps you can take to encourage others to talk about you and send business your way.
Who Are You to Your Customers?
When people see you or hear about you as a result of your marketing efforts, you want them to remember you. Make a lasting impression by creating a strong identity.
More Revenue, More Profits, Not Necessarily More Customers
Attracting new customers is one way to help your cashflow. However, you may be able to increase both revenues and profits without a lot of new customers.
Curiosity Catches the Customer
Curiosity generates attention and action. Want to generate interest and motivate prospects to take action? Awaken their curiosity!
Attracting the Right Customers
Branding expert Peter Montoya says that your marketing should attract the customers you want, and repel everyone else. That might seem strong, but by choosing to appeal to one group of customers, you may be alienating or even angering others.
Giving to Receive
We all know the expression, “It is better to give than to receive.” Turns out, giving is also smart marketing.
Overcoming the Fear of Marketing
Every time you market, you put yourself on the line. You risk rejection, embarrassment, failure . . . or worse. So if every phone call, networking event, speech, media interview or public appearance is a chance to make a fool of yourself, why should you do it? Isn’t it better to play it safe and not risk failure and public embarrassment?
Marketing Discipline
When you are busy, marketing may seem unimportant. Why do you need to look for customers when you have all the business you can handle? Because you won’t have those customers forever.
Dear Editor. . .
Have you ever disagreed with something written about your industry in a newspaper or magazine? Have you ever read anything that was just plain wrong? Instead of just tossing the offending reading material across the room, write a letter to the editor.
You Need a Marketing Plan
Marketing is most effective when it is done as part of a coordinated strategy. Placing an ad here, networking there, and other scattershot marketing activities can get results, but those results will multiply when your efforts are coordinated to work together and build on each other.
Concentric Marketing
Most small businesses do not have the resources to launch a large national marketing and advertising campaign. However, you can grow your business in stages to ultimately reach a large national or international market. I think of it as “concentric marketing.”
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