Articles - Creative Marketing Strategies
It’s Who You Know
Have you heard of six degrees of separation? It is a theory that any two randomly-selected people in the world can connect with six or fewer intermediaries. That means there are only six people (or fewer) between you and anyone you want or need to meet.
Put Your Business on the Map with Google Maps
Do Google search for a type of local business (e.g., “Houston chiropractor”) and you will see Google Maps listings at the top of the search results. So how can you make sure your business shows up there? It’s easier than you might think and the best part is that it’s free!
Build a Revenue Base
You can insulate your business from the effects of income fluctuations by marketing your products and services in ways that build income streams that keep money flowing to you month after month.
Come Up with Creative Names
Your business and product names are an important part of your business identity and marketing. Good names create an aura of exclusivity and entice clients by promising benefits. Good names market for you.
And the Award Goes To…
Everyone loves awards. Here is how you can use awards to get attention for your business.
Selling Dreams
What are you really selling? When you sell dreams you attract customers who want to share the dream.
Image Products as a Profit Center
Professional sports teams make big money from licensed products. There are t-shirts, sweatshirts, jerseys and other apparel, along with cups, mugs, pennants, balls, dolls, and just about anything they can slap a label or a decal on.
Promote and Profit with Tip Sheets
What’s bigger than a business card, and smaller than a brochure? A tip sheet.
A Sound of Your Own
You’ve got a business name and a slogan. Perhaps you have a logo and a color scheme that identifies you. But do you have a sound of your own?
Your Car As a Billboard
Many of us spend a lot of time in our cars, so why not turn your vehicle into a rolling advertisement? There are several ways to do this.
Every Day’s a Holiday
You can create your own holiday to promote your business or your cause, or “just because.”
Don’t Buy This Product!
Can you imagine telling customers not to buy your product? But don’t stop there. Give them reasons why they should buy from someone else instead of you.
Promote Your Customers
If you want to attract new customers while building greater loyalty among your current customers, include your customers in your marketing and promotions.
Get Sponsored
Your business may be approached as a possible sponsor for community sports teams, television or radio broadcasts, trade shows, and other events, but have you ever thought of seeking sponsors for your small business?
It’s a New World Record
Find out how you can achieve fame by setting an official world record.
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