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Making Time for Marketing

Take a few simple steps to make time for growing your business.

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Making a “Big” Impression

You do not need to be a big business to make a strong impression. Learn the simple ways any small business can make a big impression.

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Time Is Money–to Your Customers and to You

Will your customers spend more money if it saves them time?

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100% of Nothing

What would it be worth to you to receive a steady stream of new customers with little or no effort on your part? Would you be willing to pay 10% of the revenue they generate? 20%? 50%? Or do you believe that you can’t afford to pay anything?

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Solo-preneuring: Get Paid to Do What You Love to Do

Solo-preneuring is getting paid for doing what you love. It is taking control of your work and your life. Solo-preneuring is a form of self-employment, but it is much more. It enables you to integrate your work and your life so that you feel good about what you do for a living.

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What Does Your Email Say About You?

Many of us spend hours every week (or maybe even every day!) dealing with email. Make sure yours makes a good impression.

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Multiply Marketing Success with a Master Mind

In his classic book, Think and Grow Rich, Napoleon Hill wrote about the power of the Master Mind. Nearly 70 years after the original publication of Think and Grow Rich, the Master Mind concept is still used by many who are working in an organized way toward their goals. These people join together with others to tap into the collective intelligence, experience and creativity offered by a group. 

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If It Sounds Too Good to Be True

A client recently contacted me to ask about an opportunity that had been presented to her. Someone was offering to set her up in an online business that would make money for her without any effort on her part. 

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Make the Most of a Conference

You can spend a lot of time and money going to a conference or workshop. How can you be sure that you will get the greatest benefit from your investment? Here are a few tips: 

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Turning Customers Away

It happened again, just the other day. Someone called, ready to order a product from me--and I talked her out of it. Does that sound crazy to you? Maybe it is, but I think it is a good business practice, and it is the honest and ethical thing to do in some circumstances.

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Help an Intern, Let Her Help You

Do you need assistance launching a publicity campaign, setting up your web site, or following up on leads? Help might be as close as your nearest college. 

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Get Sponsored

Your business may be approached as a possible sponsor for community sports teams, television or radio broadcasts, trade shows, and other events, but have you ever thought of seeking sponsors for your small business?

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Year-End Planning

What are you doing to make next year a huge year for you? 

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And Now a Word from Your Sponsor

Your business may be approached as a possible sponsor for community sports teams, television or radio broadcasts, trade shows, and other events, but have you ever thought of seeking sponsors for your small business?

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What a Virtual Assistant Can Do For You

If you are handling routine tasks instead of marketing or providing services to customers, you are leaving profits on the table. A Virtual Assistant (VA) may be just what you need.

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Cloning Myself

If you ever feel that you need at least two of you to do everything you need to do, read this to find out how to painlessly clone yourself.

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Get the Help You Need by Hiring the Right Consultant

It is not unusual for consultants and other experts to seek advice from others who have expertise that is different from theirs. No matter how knowledgeable and successful anyone is, we all can learn from others. 

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What is a Teleseminar?

A teleseminar is a class you take over the telephone. Prior to the teleseminar, you will receive a phone number and participant code. At the time of the call, you call in and enter the participant code. You will be connected to the call, along with the facilitators and all other participants. You might think of it as being a big party line, where 10, 25, 50, 100 or more people are all connected at once.

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Get a Mentor (or Several Virtual Mentors)

A mentor is anyone who can help you advance on your journey. It may be someone who takes you under his wing to teach you specific skills or introduce you to others who can help you. I consider anyone from whom I can learn to be a mentor, even if that learning takes place by reading a book or listening to an audio program.

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Keep Learning

What are you doing to keep learning?

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Marketing Resolutions

Maybe this is the year you plan to get organized, stop smoking, or finally lose those extra pounds you’ve been carrying around. Of course, many people make ambitious resolutions every year, and then fail to follow through. Here is how you can make resolutions to create positive marketing habits, and make those habits stick.

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Using Freelancers

Are there tasks you would like to outsource, but you don’t know how to find freelancers, or believe you can’t afford them? Freelance help can free up your time for revenue-producing activities and be an effective use of your resources.

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Strange Bedfellows

They say that politics makes strange bedfellows, but it can also make for strained relationships with customers, vendors and others. 

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Shaking Your Money Tree

Does your business have a money tree you can shake when a little extra cash is needed? Every business should have one! 

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Perfekt!

Are you obsessed with getting everything just right? Do you do everything yourself because no one else can do it as well as you can? Do you believe that everything you do has to be absolutely perfect? Although striving for excellence is a good thing to do, demanding perfection in everything you do is not.

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