Articles - Running Your Business
Getting Over “One of Those Days”
Do you ever have “one of those days?” You know, when it seems like everything is going wrong, and you start to wonder whose karma you messed with? Lots of things can set off bad feelings--rejection, financial set backs, computer crashes, etc. Whatever the cause, you can get through it and get back on your feet.
A Penny Saved is Two Pennies Earned
Evaluating your expenses, and making appropriate cuts, can immediately make you more profitable.
Identity Theft Protection—Don’t Become a Victim
In identity theft, personal information is fraudulently obtained and used to steal the assets of the victim or to defraud others. Bank accounts can be drained. Credit cards maxed out and new credit accounts established. And yes, it can happen to you.
Your Business Telephone Image
Your customers’ first impression of your business may be formed over the telephone. What image do you project?
It’s Not How Much it Costs…
Do you think that you “can’t afford” to market? Unless you are turning away business, you can not afford not to market.
Use Videos for Marketing and to Run Your Business More Effectively
This is a guest post from Phyllis Zimbler Miller, an author who writes on Internet marketing and social media.
Build Profits Three Ways (Part 3)
In part 1 we talked about how to reduce expenses and increase profits. In part 2 we talked about increasing the amount of each sale you make. Here in part 3, you’ll discover ways to make more sales.
Build Profits Three Ways (Part 2)
In part one, we talked about how to increase your profits by reducing expenses. Here in part 2, you’ll discover ways to increase revenues (and profits) from each sale you make. Next, we’ll cover making more sales. Put it all together, and you’ll increase your profits exponentially!
Build Profits Three Ways (Part 1)
This begins a three-part series on how to build your profits. Parts 2 and 3 will deal with ways to increase revenues, but part 1 starts from the other end: reducing expenses.
Why Doing It Yourself Can Cost More
Should you hire a professional or do it yourself? The answer may not be as clear as you think.
Outsourcing Yourself
There are many outsourcing services you can use to free up your time. Whether you use offshore outsourcing, domestic outsourcing companies, or the kid down the block, delegating work that you should not be doing will make you more profitable.
Marketing Check-Up
You may think you do not have the time to do a check-up of your marketing, but a little time now can pay big dividends in the future.
Catching Opportunities
The key to making the most of opportunities is learning how to recognize the best ones for your business.
You Have to Have a Plan
Do you feel like you’re running around in circles, working hard but seeming to get nowhere? Sometimes we confuse activity with progress. Just “doing stuff” doesn’t mean you will get results.
30 Free Conference Call Services
Conference calling services can be used to hold meetings when attendees are spread out all over the country or even around the world. They can also be used to host teleseminars, classes held over the telephone. There are many affordable conference calling services, but the most affordable are free! Here you will find 30 totally free conference call services.
Fixing Mistakes
Do you ever make mistakes? How about your employees? Assuming that all of you are human, chances are that sometimes you screw up. The measure of great customer service is not that customers never have a problem. It is how those problems are handled when they occur.
Put the Excitement Back in Your Business
Remember when you first started your business? You were excited and enthusiastic, and couldn’t wait to tell everyone you met about what you were doing.
Expanding Your Product Line
You do not have to find new customers to make more money. One way to increase revenues and profits is to increase the average amount of each sale you make to your customers.
Grow Your Business with Cloning
Do you ever think your business would be more successful if you had a clone?
You Need a Marketing Plan
Marketing is most effective when it is done as part of a coordinated strategy. Placing an ad here, networking there, and other scattershot marketing activities can get results, but those results will multiply when your efforts are coordinated to work together and build on each other.
Bartering for Customers
Many businesses have excess capacity, at least at some times, and would like to find a way to create value with the time or inventory they have available. Bartering can do that, as well as helping new customers to become aware of the business.
The Power of the Personal Touch
Most customers appreciate a personal touch in their business dealings. Provide it, and they will love doing business with you.
Help Yourself by Helping a Good Cause
It is a good thing to assist community organizations, and it is worthwhile to do so for no other reason than it is the right thing to do. However, it is also possible for your business to do well while you are doing good.
Bad Economic Times Can Be Good for Your Business
The media are full of stories about how bad the economy is, and that if we are headed for a recession, if not a depression. All of the talk about a faltering economy has a lot of people nervous. And that nervousness can actually lead to a downturn.
Preparing for Disaster
Being prepared will help you to cope with the effects of a disaster.
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