articles
It's a New World
Record
Looking for a claim to fame? Need a unique story to interest
the media? Just have way too much time on your hands? Any of
those might be a good reason to set an official world record.
What Your Web Site
Statistics Tell You
There are lots of things you can learn from the details
contained in your web site stats. In this article I will show
you how to "look under the hood" of your web site
and find data you can use to get more traffic and make more
sales.
Seven Simple Ways
to Use Your Business Cards
Business cards are an inexpensive marketing tool, but they are
only useful when they are out of your hands and into the hands
of others.
Get Sponsored
Have you ever thought of getting sponsors for your
business? Learn why others would want to sponsor you, and how
to find them.
Finding New Markets
Are you looking for a larger share of the market? Instead of
fighting with your competitors over the same group of
customers, why not look for brand new markets your competitors
haven’t yet discovered?
Promote Your
Customers
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions.
Here's how . . .
Painless Publicity
Painless publicity occurs when you don't contact the media—they call you.
Learn how to get the media to call with the tips in this
article.
Selling Without
Selling
Do you hate to sell? Learn the secret that will give you a
whole new approach to selling.
Find New Customers, But
Keep the Old
Most marketing efforts are aimed at getting new customers. What are you doing to keep the customers you already have?
Keyword Selection
Secrets
You may know that it is important to optimize your Web site
for your keywords. But which keywords? Learn how to choose the
best keywords and what to do with them.
Make a
Good Impression Online
If customers can not find you on Google, you do not
exist. And what if there are negative things about you that
show up? How to manage your online reputation.
Sell Your Products on
Amazon.com
Would you like to sell your products on one of the largest, most visited ecommerce sites in the world? Amazon.com makes it easy for merchants to sell products of all kinds on their site, so take advantage of this opportunity to reach a worldwide market.
Think Inside the
Box
Every book on creativity published in the last several years has encouraged us to “think outside the box.”
The reality is that we all have a limited amount of time, money and other
resources--boxes that limit us.
Free Trial!
Asking customers for a small commitment can end a cycle of “maybes” and get you to “yes.” One way to encourage customers to say yes is to offer a free trial.
Linking Strategies 101
There are two reasons to get links to your Web site: To improve search engine rankings, and generate targeted traffic to your site.
These tips will help you get links to achieve both goals.
Market
Research: Do-it-Yourself Focus Groups
Focus
groups assemble several people who are current customers or
members of a target market to give their opinions about
current or planned products, advertising campaigns and more.
Mystery
Shopping Message Board
Looking for information about the top mystery shopping
companies, or how to find mystery shopper jobs in your city or
state?
Help an Intern, Let Her Help You
Do you need assistance launching a publicity campaign, setting
up your web site, or following up on leads?
Be an Undercover Video Mystery
Shopper
Have you ever imagined yourself going undercover, like one of
those TV reporters with a hidden camera? That is very much
what it is like when you do a video mystery shop.
Publicity Tips from the Pros
Learn what editors and producers say about how to get
publicity.
15-Minute Marketing
Jump start your marketing in just 15 minutes!
Shaking Your Money Tree
Do you know how to generate quick cash when you
need it?
Perfekt!
How to know when good enough is good enough
Wow! Is that ME!?!
Creating a Powerful One-Page Bio
Learn how to highlight your accomplishments to customers,
media and others in an effective bio.
How
to Write Press Releases that Work and Get Free Publicity for
Your Business
Get the media attention you want in order to
attract customers and make yourself famous.
The 10-Second Brag
and How to Use it to Get More Customers
Put this powerful marketing tool to work for
you within minutes.
You Know All Those
Things You're Going to Do "Someday?"
Someday is NOW!
Take Charge of Change
Make change a powerful force in your life.
Solo-preneuring: Get
Paid to Do What You Love
Escape corporate bondage and make a living on your own terms.
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