This is a guest post from Kirk Ward of http://secrets-of-marketing-accounting-services.com/.
Does your prospect know what business you’re in? Do you think they care?
When you get publicity, you will be seen for as long as that show or publication is available. Although you may continue seeing benefits from a story for weeks or months after it appears (for example, as a magazine is passed from person to person) a particular story can literally be “here today, gone tomorrow.” To keep getting benefits from your publicity successes, follow these tips:
When you get publicity, how much is it worth in dollars and cents?
Although some people may think that the hard part of business is coming up with new ideas, if you are like many other entrepreneurs you may find that you have more ideas than you can possibly implement. (Hey, I am the Idea Lady-I’ve got more ideas than I could use in my lifetime.)
Are you having trouble starting a huge project because you feel overwhelmed? Here is how to break it down and get it done.
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