You’ve created a great product and now you’re putting together your sales page. You’ve got the attention grabbing headline, the benefit laden lead-in, lots of bullet points and a few testimonials, too.
Oh-oh. How do you tell them the price? WHEN do you tell them? Should you try to hide it inside the text? Should you place it up top? Should you not discuss price at all until they click the add to cart button and get to the next page?
Well, it depends. It depends on the value vs price, on how targeted the prospects are, on the price point itself, on how the prospect got to your page, etc.
Here are some helpful tips that will make the process easier for you.