Know How to Steer Before You Step on the Gas

Here is this week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina: What is the Monday Morning Message?

Any fool can step on the gas, but it takes a real driver to steer his car and apply the brakes without accidents.

You have determined on your destination. You are steering your life to a definite goal. To cover the distance from where you are to where you are going is your job. There’s more to success than just “stepping on the gas.”
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Persistence Wins

Here is this week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina: What is the Monday Morning Message?

When we were in Spain we heard much of the persistence of Christopher Columbus in winning good Queen Isabella’s promise to finance his voyage of discovery. But could there be a greater example of persistency than those subsequent days described in his diary written in 1492?
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Beyond the Ordinary

Here is this week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina: What is the Monday Morning Message?

The great mass of humanity is satisfied with an ordinary level. Such people are not the worst, neither are they the best. Some of them even question any advance beyond the ordinary level. Their fight is simply to hold their own.

Our job as Leaders is to embody, yes even incarnate, that Higher Level before the very eyes of those around us. If we are to have dynamic influence, we must proclaim the message of these higher ideals, and then match our words by performance—actually living out these higher ideals.
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The Resistance Test

This week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina: What is the Monday Morning Message?

“When the prospect says ‘NO!’ is when the true salesman demonstrates his calibre.”

Think this through. A kite is a thing of beauty high up in the air, and so is a sail boat skimming through the waves—just because there is a strong wind blowing. A kite is tangled up with its tail and takes a nose-dive to earth when wind dies down. What’s the fun in trying to sail in a dead calm? Trout swim up stream. Resistance and “NO” develop MEN at their best.
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Glimpses of Achievement

This week’s Monday Morning Message from Wm. H. Danforth, founder of Ralston Purina: What is the Monday Morning Message?

Here are three quotations form Henry Ford’s (pictured at right) book, “My Life and Work.”

He says of Thomas A. Edison: His knowledge is almost universal. He is interested in every conceivable subject, and he recognizes no limitations. He believes that all things are possible. At the same time, he keeps his feet on the ground. He goes forward step by step. He regards “impossible” as a description for that which we have not at the moment the knowledge to achieve.
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