It’s the Little Things

Here are some quick changes you can make to your web site to make it work better for your visitors and get better results for you.

I am always looking for ways to make my web sites work better. That means the sites should work well, be search engine friendly, help customers get what they came for, and make money. I am preparing to do a major overhaul of IdeaLady.com, but in the meantime, I have been making some “tweaks” to make the site better. Here are a few things you can do that don’t take a lot of time, but can make a big difference in your results.

Build credibility. Are you a member of professional associations? Display the membership graphics on your site. Do you belong to the Better Business Bureau? Is your site secure? Is it family- friendly? Give customers a sense of security that they will be safe dealing with your site.

Get rid of dead links. Links that no longer work frustrate your visitors and hurt your standing with the search engines. You can check for broken links using the the free or paid version of Web CEO: http://www.IdeaLady.com/article/web

Be a real person. One of my favorite cartoons shows two dogs at a computer. One says to the other, “On the Internet, no one knows you’re a dog.” Consider adding a picture of yourself, your staff, your office, etc. to show customers that you are for real and you have a real business.

Add a viral marketing element. I hate the negative sound of “viral” marketing, but I love the results. Viral marketing means making something available that people want to get and share. Take a look at my resource page at http://www.IdeaLady.com/article/resources. One of the goodies I offer is a calendar and planner. I get emails every day thanking me for this and telling me how much people like it, so I know that not only are hundreds of people downloading it every month, they are using it, too.

Start using AdSense. Pasting a few lines of code into your web pages can bring you a continuing stream of passive income through Google AdSense. Learn more about getting started with Adsense and how to increase your profits at http://www.IdeaLady.com/article/google-adsense When I started with AdSense, I was hoping to cover my hosting expenses, but it has been much better than that. AdSense has added thousands to my bottom line with very little effort.

Look for simple things you can do that will make your site better and more profitable. These ideas will get you started.


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