home > Articles

Tried and True Marketing Strategies for Home Based Businesses

This is a guest post from Bethany North of The Coffee Bump, about strategies home based businesses can use to market their products and services.

With the convenience and availability of the Internet, many people have attempted to start their own home businesses online. Are you one of them? If that is the case, there are specific things that you need to do to set your business apart from the pack, specifically having to do with the way that you market.

Giveaways

This is one of the most effective forms of small business marketing. If you are attempting to use only SEO and ads to promote your business, those tactics are very useful but will only get you so far. In this day and age, you need innovative strategies that will bring attention to your company, and one of the best methods to use is a giveaway on a reputable blog. But don’t wait for the blogger to contact you! Yes, there are some blogs that spend time e-mailing companies to ask to do giveaways, but you may have even better results if you e-mail several blogs in your niche market to ask if they would do a giveaway of your product.

Promotions

Do you already have a Twitter account for your business? Good! That is the first step in getting a loyal following for your products and services by continually advertising your promotions. This is something that you can also submit to other deal or coupon blogs so that they are aware of the specific promotions that your company has available. There are hordes of people online that are only attracted to freebies and coupons, so if you make regular deals known for the products on your website, you could potentially generate a following that continues coming back for more.

Although these tactics seem quite simple, I can assure you that they are highly beneficial to a small business. Instead of beating your head against the wall using the same marketing strategies over and over again, try one of these ideas for results that will work to get your company recognized!

For a great selection of the Bunn o matic coffee maker, check out Bethany North’s website, The Coffee Bump.