Marketing with Checklists
People love step-by-step instructions. Checklists are a simple way to provide good instructions, and they may help you attract customers and make more money, too.
Here are some ways to use checklists in your business.
Checklists can be a marketing giveaway to attract clients. Real estate agents could provide a checklist of what you need to do when buying a house. For example, what documents to pull together for financing, tips for efficiently packing and moving, or a list of local utilities and government agencies to contact to start required services. A checklist for starting a business could be a useful marketing tool for lawyers, accountants and others who seek small business clients.
Resource listings can be a useful addition to your checklists. As part of your checklist on starting a new business, include phone numbers and Web URLs useful to small businesses. For example, give contact information for the agencies that issue sales tax permits, tax ID numbers, business permits, etc.
Consider creating a checklist with other professionals. An accountant, lawyer and insurance agent might team up to create that checklist for starting a new business, each contributing their expertise. All three would include their contact information and a brief bio, and all three would distribute the checklists. By working together, each professional triples his exposure to potential clients.
Checklists may help clients do something on their own, or may show them how complicated the task is and encourage them to get help. For example, when I was marketing enrollment services to insurance agents, my brochure included a checklist for how to have a successful enrollment. An agent could follow the checklist, or he might think, “Wow! That’s a lot of work. Maybe I’ll just hire Cathy to do it.”
Your checklists can be included in your brochures and other marketing materials, printed on a bookmark-sized card, or even on the back of your business card. Consider how clients will use your checklist. If the checklist is for a task they perform repeatedly, you might print it on sheets of paper bound into a notepad. Or blown up to poster size so they can hang it on the wall.
You may also decide to sell your checklists as information products. A checklist you sell should include detailed information about how to do something. It may be printed as a book or booklet, or it could be an e-book or software program. Depending on the complexity, it could be priced from just a couple of dollars on up into hundreds or even thousands of dollars.
Whether you give away your checklists or sell them, make sure your name, business name, slogan, Web URL, phone number and other contact information are clearly visible. Remind people what you do and give them a reason to contact you, such as to get a free estimate.
Checklists help to establish you as the expert or authority in your field. Show that you know how to do something that can benefit others, and they will want to do business with you.
For more on checklists (including a great way to profit from giving away your checklists) and dozens more ways to profitably package what you know, get Cash Content Formula. You’ll get detailed how-to and hands-on help through monthly coaching calls and more. Learn more at http://www.CashContentFormula.com/
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