Make It Easy to Contact You
Is it easy for customers to find you when they want to buy? Make sure it is with these tips.
A well-planned visibility campaign will put you in front of lots of people in many different ways. However, it’s true that people don’t always act immediately. Make sure you don’t miss out on business by making it easy for them to find you and contact you when they’re ready.
First, have several ways you can be reached. Customers can reach me through my website and email, phone (including toll-free), fax and mail. If it is important for customers to reach you immediately, consider giving out mobile phone and/or pager numbers.
Make your contact information easy to remember. If you have your own domain, choose something easy to say and remember. When you use an odd spelling, abbreviations, special characters, etc. it makes it harder to give your URL verbally. I chose “IdeaLady.com” because it’s short and simple. When I refer someone to my website, it’s easy for me to say, and easy for them to understand and remember.
Keep simplicity and clarity in mind when choosing an email address. For example, gdnews4u would have to be given as “g-d-n-e-w-s, the number 4, the letter u” to be perfectly clear. If it is just “goodnews” it’s easier to say and remember.
You may be able to request a special phone number from your local phone company, such as 222-HELP, or a toll-free number that spells something related to your business. When I got my toll-free number, I wanted something that I could give out during radio interviews. I knew that many of the people listening would not be where they could write it down, and wanted to keep it simple. Because the interviews were to promote books, I wanted something with “book” in it. The number I got is 888-BOOK-888.
Consider the following to make sure customers can find you:
How will customers want to contact you? Online? Via phone? Are they used to using instant messaging, text or social media? What is their technology comfort level?
If they are placing an order, will they want to speak with a human? Or will they be willing to send ordering information electronically?
From where will they get your contact information? Will they click on a link on the web or in email? Will they read your phone number off a printed document? Will they be looking for your product or service in a search engine? Or, will they get your information verbally? Will they have to key in a URL or phone number from memory?
How urgent will their need be? Will they need to reach you, a staff member or answering service immediately? Or will they be willing to leave a message or send email?
Make it easy for customers to find you, contact you and do business with you, and you won’t lose business that should be yours!
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