Cathy Stucker, The Idea Lady

Want to turn the knowledge in your head
into cold, hard cash? I can help you!

As the Idea Lady, I show authors, coaches, consultants and other professionals how to turn what they know into profitable products and services. Want to build a more successful business and create streams of passive income? You will find what you need here. There are articles, products, courses and more to get you started. Need more hands-on help? Pick my brain!

Recent Posts


10 Reasons Why You Should Do Teleseminars

Chances are that you have attended teleseminars and webinars, but have you ever presented one? For many people, the idea of putting on a webinar is intimidating. The technology can seem complicated and you have to prepare visuals, so it might be more than you want to take on, especially if you are not accustomed […]

Shaking Your Money Tree

Does your business have a money tree you can shake when a little extra cash is needed? Every business should have one! What I mean by money tree is something you can do quickly to generate revenue when you need it. Where can you find one? Not at your local garden store. Just as in […]

Survey Results

What Makes A Great Press Release?

Writing a basic press release is easy. There are even templates you can use—just fill in the blanks with your information and go. But writing a great press release, one that grabs the attention of media and the public, takes skill and practice. The good news is that the skills needed can be learned, and […]


Should You Hire a Ghostwriter?

We are definitely in the information age. With the Internet and self-publishing at an all-time high, more people are interested in looking into the possibility of hiring a ghostwriter. The more content you can produce online, the better chance you have of making a substantial income using the Internet. Hiring a ghostwriter might be the […]


Pomodoro Technique – More than Time Management

Pomodoro, the Italian word for tomato, has made it into the world of time management. It was in the 1980’s when Francesco Cirillo, a brilliant innovator and creator known for his works in software programming and company productivity, developed what is now known as the Pomodoro Technique. Simply put, it is a time management method […]



“work hard. have fun. make history.” Those words greet you as you enter’s PHX6 Fulfillment Center in Phoenix, AZ. has well over 100 fulfillment centers around the world, working around the clock to ship to customers. On Cyber Monday 2014, Amazon received 436 orders per second. How do they get all of those […]

online content

Creating Outstanding Online Content

Online writing is a specific skill. Getting it right takes knowledge and practice. Of course, anything that makes your writing more engaging and entertaining offline generally should work well online. It’s just that there are some additional factors to bear in mind and some unique pointers that can help your web content be even better. […]

Zig Ziglar Quotation

Get Everything You Want

One of my favorite quotations from Zig Ziglar is this: “You can have everything in life you want if you will just help enough other people get what they want.” I often say that I hate to sell. But I do love to help my clients reach their goals and achieve their dreams. Turns out, […]


WordPress in an Hour

In this video, I show you the basics of getting a WordPress site installed and customized. We start with a one-click WP installation, then go through the menu items on the dashboard so you know what you need to do first and what options are available for your site, now and in the future. Some […]

3 Impacts of Video Marketing For Business

Marketing is an ever evolving machine. You cannot just think of it as a set of steps and rewards based on what you do. Sure, you could try to fit your internet marketing plan into a box that will have you receiving marginal results, but you’ll find that if you isolate your reach to just […]