• Profit With Free Publicity


    Being in the media, whether print, broadcast or web, makes you an authority. You are the expert that people want to do business with. But how do you get the publicity that brings customers to you? Cathy can help, with media contact lists, how-to, consulting and more. Click here to learn about the publicity services available from IdeaLady.com.
    Available media lists include:

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    Book Editors and Reviewers
    and More to Come!

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  • Create Streams of Passive Income

    Information products include books, ebooks, audio, video and more. They enable you to package the information in your head and help more people than you ever could one at a time.

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    Click here to learn how to create and market your information product for passive income.

  • Can You Really Get Paid to Shop?

    If you are looking for a flexible, fun way to make extra money, mystery shopping may be for you!

    I offer resources to help you start a successful career as a professional shopper and avoid the scams.

    Click here to access information about my mystery shopper blog, my book, a free email course on mystery shopping, DVDs, ebooks, reports and more that can help you get started today!

Recent Posts


Talking About Price

You've created a great product and now you're putting together your sales page. You've got the attention grabbing headline, the benefit laden lead-in, lots of bullet points and a few testimonials, too. Oh-oh. How do you tell them the price? WHEN do you tell them? Should you try to hide it inside the text? Should you place it up top? Should you not discuss price at all until they click the add to cart button and get to the next page? Well, it depends. It depends on the value vs price, on ... [Continue Reading]

Learn from Your Competition

Watching your competitors can give you clues about what you can do to grow your business. Seeing what works for others (and what doesn’t work) will give you the knowledge you need to make changes that will make your business more profitable. Although you should never copy exactly what your competitors are doing, you can certainly learn from it and adapt some of their good ideas to fit your business. Here are some of the things to look at: ... [Continue Reading]


Use Video Blogging to Connect With Your Audience

If you have a smartphone, you have a tool that can get you started in video blogging. Even if your smartphone is a few generations old, it will have a good video camera, and that is all you really need in order to start video blogging, podcasting, and more. Don’t have a smartphone or don’t want to use it for video? Get a web cam. Your computer or tablet probably has one built in, or you can buy one. I have an inexpensive Logitech HD Pro Webcam C920 and it records high-quality video and ... [Continue Reading]

Set Up a WordPress Site in Minutes

Get your WordPress site set up at http://MyFavoriteWebHost.com/ (That is my affiliate link for the web hosting service I recommend. Try it, you'll like it!) Anyone who has a business or wants to be seen as a leader in their field needs to have an online presence. And, no, that does not mean a Facebook profile. Facebook, Twitter, Tumbler, LinkedIn and other sites can be useful, but you need to have a site that you own and control. Popular sites come and go. (Remember MySpace? Anyone? Bueller?) ... [Continue Reading]


Start Doing This TODAY

Anytime you're able to do what you want, what do you typically do? If you're like most people, you ... [Continue Reading]

Set Yourself Apart from the Crowd

Marketers are a dime a dozen. There are so many people flooding onto the Internet to try to make ... [Continue Reading]


Listen to Your Customers

Want to have a winning product? Sell what your customers are asking for. Sometimes, they will come ... [Continue Reading]

Just Hang Up on These Telephone Scams

Most of us have software installed to protect us from hackers, viruses, malware and other dangers. ... [Continue Reading]


Record Every Talk You Give

There are two reasons to record yourself every time you speak, whether you are doing a talk for a ... [Continue Reading]


3 Incredible Reasons To Become An Amazon Associates Member

Amazon Associates is Amazon’s affiliate marketing program. With Amazon Associates, you can make ... [Continue Reading]