• Profit With Free Publicity


    Being in the media, whether print, broadcast or web, makes you an authority. You are the expert that people want to do business with. But how do you get the publicity that brings customers to you? Cathy can help, with media contact lists, how-to, consulting and more. Click here to learn about the publicity services available from IdeaLady.com.
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    and More to Come!

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  • Create Streams of Passive Income

    Information products include books, ebooks, audio, video and more. They enable you to package the information in your head and help more people than you ever could one at a time.

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    Click here to learn how to create and market your information product for passive income.

  • Can You Really Get Paid to Shop?

    If you are looking for a flexible, fun way to make extra money, mystery shopping may be for you!

    I offer resources to help you start a successful career as a professional shopper and avoid the scams.

    Click here to access information about my mystery shopper blog, my book, a free email course on mystery shopping, DVDs, ebooks, reports and more that can help you get started today!

Recent Posts

3 Impacts of Video Marketing For Business

Marketing is an ever evolving machine. You cannot just think of it as a set of steps and rewards based on what you do. Sure, you could try to fit your internet marketing plan into a box that will have you receiving marginal results, but you’ll find that if you isolate your reach to just a small portion of the online audience, you will lose out in the long term. If you are not diversifying your reach, you are already two steps behind your competition. No matter what kind of business you’re in, no ... [Continue Reading]

simplify reminder

Simplify Your Life. Today.

Why does simplification have to be so complicated? Does the idea of simplifying seem overwhelming? “Where would I start? What do I need to do? Should I take a class or hire a coach? I don’t have time to simplify!” Stop it! Simplifying is easy. You don’t need to implement big systems to make things simpler, you need to pare down. ... [Continue Reading]


Test Your Product on Customer Guinea Pigs

Creating a new product can be both exciting and scary. One reason many would-be information marketers hold back from creating and releasing a new product is that they are unsure how it will be received in the marketplace. Having customers serve as guinea pigs that you can test your ideas on can help you to understand what they want and need, and how best to present it to them. These guinea pigs are people in your niche audience who can provide valuable feedback for you during your creation ... [Continue Reading]


Talking About Price

You've created a great product and now you're putting together your sales page. You've got the attention grabbing headline, the benefit laden lead-in, lots of bullet points and a few testimonials, too. Oh-oh. How do you tell them the price? WHEN do you tell them? Should you try to hide it inside the text? Should you place it up top? Should you not discuss price at all until they click the add to cart button and get to the next page? Well, it depends. It depends on the value vs price, on ... [Continue Reading]

Learn from Your Competition

Watching your competitors can give you clues about what you can do to grow your business. Seeing ... [Continue Reading]


Use Video Blogging to Connect With Your Audience

If you have a smartphone, you have a tool that can get you started in video blogging. Even if your ... [Continue Reading]

Set Up a WordPress Site in Minutes

Get your WordPress site set up at http://MyFavoriteWebHost.com/ (That is my affiliate link for the ... [Continue Reading]


Start Doing This TODAY

Anytime you're able to do what you want, what do you typically do? If you're like most people, you ... [Continue Reading]

Set Yourself Apart from the Crowd

Marketers are a dime a dozen. There are so many people flooding onto the Internet to try to make ... [Continue Reading]


Listen to Your Customers

Want to have a winning product? Sell what your customers are asking for. Sometimes, they will come ... [Continue Reading]