Cathy Stucker, The Idea Lady

Want to turn the knowledge in your head
into cold, hard cash? I can help you!

As the Idea Lady, I show authors, coaches, consultants and other professionals how to turn what they know into profitable products and services. Want to build a more successful business and create streams of passive income? You will find what you need here. There are articles, products, courses and more to get you started. Need more hands-on help? Pick my brain!

Recent Posts


Stop Wasting Time!

Do you want to make more effective use of each day? One of the most important time management skills to learn is how to identify your daily time wasters and deal with them effectively. Take a look at the following list of common time-wasters and see if you recognize yourself in any of them. Online […]


It’s Not What You Know…

It’s who you know. And, who the people you know know, and who they know, and so on. You might be closer than you think to getting a meeting with the decision maker at that client you’ve been trying to land, or a celebrity endorsement, or other contacts that can build your business. The first […]


Get Results Without Getting Frazzled

Do you ever feel like you have been working like crazy, but when you get to the end of the day, you realize you haven’t really accomplished anything? I know I have days when I start working on something then get interrupted and may not make it back to the original task at all that […]


Create Great Content (Even If You Think You Can’t Write)

You know you need to create content for your website or blog in order to build your audience and promote your business, but you’re stuck because you think you can’t write. Well, don’t give up yet, because you don’t need to be a great writer to create compelling and effective content. Try a few of […]


Why Aren’t You Doing This?

Recently, a client told me that she is worried her husband will lose his job. Although her business is profitable, they depend on both incomes and couldn’t get by on her current income alone. As we talked about what actions she could take to prepare for this possibility, she mentioned a few things she believes […]


Using Down Time

You’ve probably been running around like crazy all year, putting out fires, keeping your business running, taking care of family issues, etc. You’re not alone, most of us have hectic schedules. When I worked for a corporation, my favorite week to work was the week between Christmas and New Year’s Day. There were so many […]

How Do You Make Time To…?

A question I get a lot is, “How do you make the time to…?” You can end that sentence just about any way you can imagine: How do you make the time to write a book, blog, market, do social media, etc. Most people have lots of things they say they want to make time […]


How to Write Every Day

Write more and you will become a better writer, more proficient and more productive. But the benefits of writing every day go beyond honing your writing skills. I know that I think better, and I function better, when I write regularly. Writing clarifies my thinking. Taking the random bits that are floating around my head […]


10 Reasons Why You Should Do Teleseminars

Chances are that you have attended teleseminars and webinars, but have you ever presented one? For many people, the idea of putting on a webinar is intimidating. The technology can seem complicated and you have to prepare visuals, so it might be more than you want to take on, especially if you are not accustomed […]

Shaking Your Money Tree

Does your business have a money tree you can shake when a little extra cash is needed? Every business should have one! What I mean by money tree is something you can do quickly to generate revenue when you need it. Where can you find one? Not at your local garden store. Just as in […]